Iron Empire Tycoon

LiveTycoonRetention

71CHealth

Synced 3m ago

Critical issue: Day-1 retention is 10 points below benchmark

Peak CCU

3,847

+11.4%

Peak this week

Revenue

R$127,430

+18.7%

Last 7 days

Day-1 Retention

41%

-1.8%

vs. prior 7 days

Avg Session

26m 52s

+2m 08s

vs. prior 7 days

Retention Cohorts

Your numbers vs. genre benchmark

Day 1

41%

Below avgbenchmark 51%

Day 7

18%

Below avgbenchmark 27%

Day 30

Below avgbenchmark 13%

71C

Algorithm Health

Health Score

Retention

68C

Monetization

76B

Top 42% of tycoons

Diagnosis: Your retention is dragging your score — Day 1 drop-off and the Tier 6 wall are the two fixes that matter most right now

Live Activity

Player count over the last 6 hours

Live

Players now

2,108

6h agoNow

Peak today

3,240

Peak this week

3,847

Player Progression Funnel

Where players drop off on their first session

On track

Below avg

Spawn

100%(18,400)

Tutorial Complete

Below avg71%(13,100)

29% lost here — 29% drop here — tutorial may be too long or not communicating value fast enough

Top Problems

Click any problem to see a suggested fix

3 issues

Day-1 retention is 10 points below benchmark

41% D1 vs 51% benchmark+7 pts if fixed

41% D1 retention against a genre benchmark of 51% is the single largest drag on the algorithm score. Players are not completing the first loop — they leave before experiencing the core mechanic.

Suggested fix

Redesign the tutorial to force one complete 'earn → spend → upgrade' loop in under 3 minutes. Add a 'First Iron Haul' achievement at minute 2 to give new players a tangible win before they get full control.

Tier 6 upgrade wall is causing mid-game churn

44% activity drop at T6+6 pts if fixed

Player activity drops 44% at the tier 6 upgrade. The cost curve spikes from R$85k to R$380k — a 4.5× jump that far exceeds what players can earn in a normal session.

Suggested fix

Flatten the cost curve so no single tier costs more than 2.5× the previous. Add a 'preview' of the tier 7 factory to give players a visible goal while grinding. Consider a daily quest that contributes to the upgrade cost.

Gamepass conversion at 1.4% vs 3.2% genre avg

1.4% vs 3.2% genre avg+5 pts if fixed

Only 1 in 72 players ever purchases. The 'Iron Baron' gamepass description doesn't communicate the benefit clearly, and the prompt appears before players have felt the income constraint.

Suggested fix

Delay the first gamepass prompt to minute 12–15. Rewrite the Iron Baron description to lead with the specific income multiplier (e.g. '3× income — earn your first factory in 8 minutes instead of 24'). Add a 30-second preview mode.

Revenue Snapshot

last 7 days

R$127,430

Revenue / DAU

R$6.80

Top earner

Iron Baron Gamepass

R$52,100

Conversion rate

1.4%

vs 3.2% genre avg

Update Impact

Before vs. after each shipped update

1 update trackedShip update

v2.1 — Iron Forge Expansion

Feb 28, 2025

+8 pts

Day-1 Retention

33%41%

Avg Session

21m 40s26m 52s

Revenue / DAU

R$5.10R$6.80

Idea Capture

Dump raw ideas — no structure required

View all ideas

3 ideas captured

Add a daily login bonus streak — 7-day reward multiplier

2h ago

Tutorial skip button for returning players

1d ago